Ayşe Şule Bilgiç created Pepee with his first native cartoon hero. But the kids were struggling with that bankruptcy while they were enjoying the Pepee songs. "I could not pay my salary for six months, there was a debt of TL 2.5 million. Bilgic says, "I was down, but I believe I will come and help you 


News Economy The story of entrepreneurship with Pepee unicornluğa

Entrepreneurship story extending from Pepee to unicornluğu

Ayşe Şule Bilgiç created Pepee with his first native cartoon hero. But the kids were struggling with that bankruptcy while they were enjoying the Pepee songs. "I could not pay my salary for six months, there was a debt of TL 2.5 million. Bilgic says, "I was down, but I believe I will come and help you."

Entrepreneurship story extending from Pepee to unicornluğu

Share Tweetle Share Share E-Bulletin A +

August 28, 2018

ÖZLEM ERMİŞ BEYHAN

Turkey has the first cartoon character to attempt a real story behind Pepe. Pepee's creator, Ayse Şule Bilgiç, is a passionate, idealist, woman who does not accept failure in her pursuit of her dreams. Company Düşyeri thinks it would be the first social enterprise based in Turkey will be opened to the world. The story of Ayse Şule Bilgiç's entrepreneurship includes clues that will inspire many people; Bilgic, who has overcome bankruptcies and found his way to the bottom, now has a new investment and is calculating the value of a billion dollar company.

I studied every job while I was studying in college

Bilgiç's entrepreneurship story is being taken in university-based education. He wants to study computer engineering first, but he does not know how it works. He wants to find someone who has studied computer engineering and talk to him, but he can not find it. "Then one day I saw a 'private lesson from computer engineering student' in the gazebo. I immediately called and I saw it when I talked to him that it is not a job for me. I tell this to entrepreneurial candidates because when you are looking at different places, the information can actually be under your hands, "he says.

Later, the communication enters the faculty and takes action to gain experience in all aspects of communication while continuing education with the aim of deciding which profession to choose. First of all internships started with folding newsletters with the public, after a while he writes the bulletins he read while he was folding, then the text editor in the advertising agency he went to win a contest ... The frustration he experienced when he tested a car he had written advertising text, "I could not sleep for two nights. As I wrote, there was as much difference between the cars as the mountains. I can not do this, I can not be happy without believing what I'm doing. "And this time, on a TV channel that I went without knowing anyone, I insisted on the door of the door and walked over from the program manager," guest director "internship. I learned to montage. I worked as a joker in the sports program, the night program, the day program. After a while I came to be able to do a program from start to finish, "he explains. And he adds; "Until this day, I have not seen anyone who is enthusiastic about doing business from heart to heart."

When he finishes the university, he decides he wants to create a brand by seeing the power of mass media tools Ayşe Şule Bilgiç. At that time, the desire to have children becomes a part of the search for something to do with the effect of children. create a brand from inquiring see that cartoon easiest and Turkey does not have a single domestic cartoon. He explains that you are doing a preliminary study: "I talk about 9 years ago. There is no trained workforce. The cost of section 1 was $ 150,000. When I made a call with a channel, they offered me the price per episode they gave to foreign cartoons; 150 dollars ... That's why a local cartoon could not be produced. But I looked at it differently, how can I afford 150 dollars like them? I have visited a few studios abroad. We built the dream company. Then there are no children's channels. For each episode I, I worked with my wife musician Kıraç and a generalist. After creating a product that will touch people and create empathy, I aim to show that it can make money with a sustainable business model. "

"I sold 12 motorcycles and got the first 12 chapters"

Ayşe Şule Bilgiç who sold a motorcycle for each section. The first 12 sections were taken with 12 motorcycles. Before writing the script, he tells you that "104 episodes of Pepee followed a child's achievements." He designs the dream as a 'edutainment' company because he is on his way to break his memorization of "If something is fun, it can not be fun if it is educational and educational." It reads science, art, music, mathematics, the whole curriculum, writes a script by talking to child development specialists and gets ideas from trusted experts ... At this point calls to entrepreneur candidates who say "I can not do it, I can not do it". "You do, I do not know any child development specialist, I've made an appointment from the internet, inspired and inspired by their ideas. I went to 100 people, the 60s agreed to help ... "

Totally coincidentally, the first part of Pepee is prepared one by one while the TRT Child is established. With a goal of 70 percent domestic cartoon ... "To be in the right place at the right time ..." says Bilgiç. It is the first indigenous production to take the ready-made section to TRT, saying that they are accepted when there is no connection because the needs are cut off. It's a deal with heavy conditions, but it's signing and a myth is starting to be written. There is a great interest, the popularity is growing rapidly. Motorcycles have run out and the dream has to reach a sustainable business model. But there is a critical set in front of Ayse Şule Bilgiç; you can turn everything into money, but where? Bilgic puts this limit as follows: "We said we would not advertise any product we would not recommend to our child. I want to put my head on the pillow in peace. That's why we refused millions of prizes from chip companies on our most free days. "

In this process the dream came to the point of bankruptcy 3 times and it could find its way out. Bilgic explains those days as follows: "I saw the most 3 times. There was a debt of TL 2.5 million. I could not pay the salary of my employees for 6 months. It was a big test for me. On those tough days, refusing a chip company's 6 million TL bid constituted the DNA of the Thought. We worked so much. We did not license chips, but we licensed olives. We did not give the chocolate to my step but we licensed tahini molasses. Requests came to us; 'I get my child once a year and I can not find him wanting it with Pepee'. We received this request and went straight. "

Translated into Arabic, published in Russia

Television deals are being made in Russia for Pepee nowadays. The chapters are translated into Arabic. While the international opening studies were accelerating, a new investment was taken in the dreamy place. Domestic investor group left decisions to Ayşe Şule Bilgiç. Bilgic investors who hold the big feeling convinced Pepee 5 years later that it would be the love of children all over the world. An application is being developed for this. Bilgic does not give much detail, but it is aimed to put this project on the mobile phone in front of "internet trauma" in children. With this application, which prevents you from going to the pages you do not want your children to see while watching a cartoon, Bilgic believes that he will be the first billion dollar Turkish initiatives by obtaining power on the world market.

I said 'Dublaj was chosen among several hundred thousand people'

● "Disney officials asked me how many hundred thousand people have chosen dubbing. Pepee's son of siblings speaks, another character is my son, another is my daughter, I have one, and the outside voice is ... I did not have any money to give the Dublaja ... "

Zeybek was auspicious

● Peppee is starting to be published in TRT Children. The first few episodes do not attract such a big interest, as much as the 8th episode in TAA ... Episode 8: Pepee plays zeybek ... Ayse Shule Bilgic tells: "Every episode is after Pepee.com. I go in and look at TR, I look at Google. 8th episode Pepe Zeybek A splash after the play, a great interest has begun. We are our 10th year, this interest never ends. The parents of Pepee graduates can now make misleading perceptions such as "Pepee is over" because their parents are no longer watching Pepee, but new children are coming and a new era is starting for them. "He made a film, Ayse Şule Bilgiç. With Pepee's film, a remarkable profit was made with the 200,000 box office. The dream also plays a game house at Fenerbahçe Şükrü Saraçoğlu Stadium

● Pepee has come to terms with lawsuits due to a similarity to a Spanish cartoon character. Ayşe Şule Bilgic says that behind this incident is a company that wants to get toy rights but refuses. "We will not eat bread from this work in Turkey said, 'Do not put your best behind you,' I said, they really did. It's such a funny, perceptual process. Leave the mud, trace ". But are the two characters really alike? Bilgic says that all of the cartoon characters for pre-school children are similar to each other, and that the body must be small, big characters, without scientifically deterring it. "You look like a lunatic, you drive a car, and yours blames you for a four-wheeler. I can not make a square wheel ... "


LÜTFEN EMEĞE SAYGI İÇİN BEĞENİP YORUM YAPMAYI UNUTMAYIN .