One of my favorite experiences on Twitch has always been watching CS:GO majors. I used to be a very big Counter-Strike fan and followed the competitive scene religiously. The big events were always the majors in CS:GO and they weren't just the largest events but also the only events that gave out items for watching. I'd load up the stream anywhere I possibly could to make sure I was following the action and optimizing my chances at receiving a prize. Getting one of the drops was essentially the same as finding a $5-$20 bill laying on the ground. They were a hot commodity on the Steam Market and a few of the specific boxes that dropped were the best way to obtain a few of the rarest skins in the game. The whole experience made me want to tune in as a viewer even more than I normally would have.
I think a model along these lines could be a huge win for Enjin. Say you have a game that has items connected to Enjin, if you allow viewers of certain streams obtain those items for watching streamers play, you've instantly created a larger demand for those streams. I think this can be an instant stepping stone for smaller streamers willing to adopt any game backing this drop scheme. You've just given random Joe blow streamer something desirable for anyone tuning into their stream. Monetarily the drops don't even have to be significant because people love free stuff. On top of that if you add some exclusive items to the drop pool, you instantly boost up the demand for the streams.
The whole scenario is a huge win for all parties involved. The streamer gets extra exposure to help build their brand. The viewer gets free loot for the game. The game gets a boost in total views to help advertise the game. And Enjin brings in new users through linking accounts between the streaming platform and the Enjin platform.
We've seen a similar model used with Warframe. You can link your Warframe account to your twitch account and get in game drops just for tuning into any Warframe Partner stream. This brought a lot of streamers over to Warframe from many other games on Twitch. The added exposure helped to revitalize a game most people had written off long before. The hype surrounding this has died off a bit since it first launched but it still helps to draw in viewers to Warframe.
You could take the idea a step further and not even link it to any game. A Streamer who was signed up and approved by Enjin could have generic Enjin items or coins. How cool would it be for me to have a stream that rewarded viewers with Bwar Coins just for tuning in? Would be a way for me to customize my stream and reward my viewers with a bit of Cryptocurrency.
I think there is massive potential for Enjin in the streaming world and many avenues to explore. I think taking a page from BAT (Basic Attention Token) and applying it to streaming makes a lot of sense to. Your time is valuable and it's okay for you to be rewarded for viewing someone's product. BAT believes viewers should be rewarded for their attention and as such intends to reward it's users for viewing ads through their web browser (not fully live yet but coming soon). The same principle could be applied to streaming giving viewers a little reward for their time and attention.
On top of rewarding the viewer, streamers would also see a trickle down effect. Say I've earned a few bucks worth of crypto over the course of the month from watching a stream, I would essentially view that as free money earned from doing something I would normally do and would be more inclined to donate or subscribe to a few more of my favorite streamers.
I really need to start streaming so that I can eventually have tons of Bwar Coins rolling in.
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