Completed already puzzling Cristiano Ronaldo's move from Real Madrid to Juventus. All parties have already released official statements. The mega football star, confirmed a contract worth more than Euro 340 million (Forbes) or about Rp 5.7 trillion (purchase, 4 years salary, taxes and others).
The fund is said to be mostly from FCA N.V. (Fiat Chrysler Automobili), an automotive group that houses the Fiat, Chrysler, Jeep and other brands. The FCA is one of Juventus' biggest sponsors and Jeep's iconic iconic SUV brand is on the chest of all Juve players, including Ronaldo.
As reported by Autonews, the presence of Ronaldo at Juventus will increase publicity Jeep media. If Juve make it to the Champions League final with CR7 support, this brand (Jeep) will pocket the publicity value of $ 58.3 million. Of that value, every year the profits earned, no less than $ 20 million.
with an increase in sales of Jeep units in this era, is expected to boost. With global sales of 1.9 million units last year, thanks to Ronaldo's help, 3.3 million units could be achieved by 2022. How? The automotive market in Spain and Portugal, the network of mega-star fans has mushroomed, so a new potential for tough car trading.
"I can see how this (the purchase of Ronaldo) to be a match and strengthen things for the Jeep. The sense of freedom, adventure and openness that Jeep cars represent is perfect for everyone, but specifically for hispanic buyers, "explains Chris Chaney, senior vice president of Strategic Vision, a brand development consulting firm.
Cristiano Ronaldo is not just a goal scorer in the green field. He is also good at keeping the rhythm of the team to be able to climb the ladder of the champion. In total he has raised five champions league trophies (4 Real Madrid, 1 Manchester United). No less than a dozen trophies at the national league level he also achieved. The most phenomenal, 5 times won the world's best player (FIFA Ballon D'or).
Now he is carrying the name Jeep on his chest, hopefully the FCA's wish, or rather the Agnelli family, which has Juventus and FCA can be achieved. Good for Juventus and Jeep advantage.
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Source:https://www.oto.com
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