Today is the day when football and style change forever.
Today is the day when Paris Saint-Germain, the fastest growing football club in the world, launches an innovative agreement with the iconic Jordan Brand.
Today, for the first time in football history, two sports and style powers create an exclusive world-wide collection of more than 90 performance, training and lifestyle products. And this season Jumpman will make his debut in the UEFA Champions League, highlighting the starter and reserve shirts of Paris Saint-Germain during his European campaign.
Together, Paris Saint-Germain and Jordan Brand worked tirelessly behind the scenes to create a new collection for football. A collection that has something for everyone - exceptional athletes, the most influential names in the world of culture and, of course, for fans around the world.
Nasser Al-Khelaifi, President and CEO of Paris Saint-Germain said: "The collaboration between Paris Saint-Germain and Jordan underscores the ambition of both brands to combine performance, innovation and style. It is a clear next step in our project that Paris Saint-Germain is one of the biggest global sports brands, taking advantage of the avant-garde approach to our Parisian roots. This partnership builds on our longstanding partnership with Nike and will enable us to reach new audiences as well as offer our loyal fans around the world the most stylish merchandise of a club. "
Michael Jordan added: "Jordan Brand and Paris Saint-Germain share a distinct position in sport and style, so partnering with the club was a natural choice. We are excited to unite these two passionate communities by putting Jumpman in the heart of Paris Saint-Germain to continue adding energy to the sport and style globally. "
Upon hearing the collection, Neymar Jr. stated: "For me Jordan Brand means something phenomenal, magical, irreverent. It's perfect for Paris and the Champions League. It's a huge responsibility to take Jordan's name on a shirt and look forward to a great season. Two partners who are champions, both Paris and Jordan, so I really hope this connection brings us a lot of titles. "
A new chapter in the successful story between Paris SG and Nike
Although Nike has long been the Paris Saint-Germain sportswear maker, this innovative new contract with Jordan Brand will strengthen the club's reputation as an icon of sport and style, leading the way as one of trendsetters in world soccer
The partnership will raise the visibility of the club worldwide, especially in Asia and North America, confirming the position of Paris Saint-Germain at the top of global sales of sports products.
A unique collection
By the end of the 2018-2019 season, the collection will include more than 90 performance, training and lifestyle items. It will be the first time a football club has launched such a diverse and innovative collection and over 100 exclusive boxes have been shipped to a select group of celebrities from the world of entertainment and fashion.
An unrivaled global distribution
Fans will also be able to secure this long-awaited Paris Saint-Germain x Jordan collection via PRE-ORDER from September 13 at store.psg.fr/Jordan, and from September 14 at the Paris Saint's official and online stores -Germain, including the new open boutique with Edifice in Tokyo, as well as in the Nike / Jordan stores. This is in line with Paris Saint-Germain's strategy of developing a strong network of premium stores around the world.
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