At 19 years old, Kylian Mbappé is already a small company, run by her parents, a family business that few have access to that manages the image and contracts of the most promising player on the football scene.

Where other players are surrounded by an army of advisors, agents and assistants, Mbappé has created a tiny structure, formed by his parents and a Parisian lawyer specialized in sports. No one else gets into the heart of the Paris Saint-Germain attacker's deal.

Result, your image is dosed to the maximum, measured to the millimeter, reflected in detail. The Mbappé business is not designed to achieve high performance in a short time, it is programmed to make the goose that lays the golden eggs last, with a blind faith in the future of the star.

Accustomed already to break records of precocity, the world champion chews with patience the snacks that should lead him to glory. His gallop gallops on the lawn contrast with the parsimony that his environment imposes on his career. Far from the media over-exposure of other players.

Mbappé is a family start-up. His father, Wilfried, of Cameroonian origin, who for years was responsible for sports of Bondy, the dormitory city of the worker belt of the northeast of Paris where the soccer player was born and grew up, takes care of the football part. He accompanied him to Monaco with 15 years and, they say, was the one who advised him to sign in 2017 for the PSG -for 180 million euros- and to ignore the siren songs that came from Real Madrid.

His mother, Fayza, of Cabil origin, a former handball player, runs the business with lawyer Delphine Verheyden. He also keeps a close eye on the striker maintaining the image of a young, calm, modest, sensible and calm man he has built since two seasons ago, he became famous.

Between the three they lead a multimillionaire business and an image of success. A promising future for little that, as up to now, the player continues uncovering the jar of his football essences.

The best example is the recent contract signed with a Swiss watchmaker to turn him into the image of a brand that Usain Bolt had until now.

Verheyden studied the benefits that Mbappé could obtain from the contract beyond the one million euros per year that will be pocketed as a minimum, according to the media.

It is the second major agreement of that kind signed by the young footballer. Until now, only one brand of sportswear had managed to convince him to use his image in exchange for more than two million euros. The same one you saw him since he was 8 years old.

Where others search the market for contracts, the Mbappé brand rejects proposals. Up to 200 calls received his lawyer after the victory of France in the World Cup. But, as he has acknowledged to the newspaper 'Le Figaro', "the idea is not to make much money" but to associate with brands that give "a positive image".

Money is not lacking in the company. The PSG pays him a salary of 17.5 million euros per year. In parallel, the family works in small operations such as the sale of caps with the initials of the player 'KM', sold directly online at 35 euros per unit. In two months, they have already 2,000.

This operation, which they hope to expand to other products, allows them to be directly managed, without other intermediaries, a model that adapts well to what the Mbappé family wants.

The control also covers the player's own image. Mbappé directly manages their social networks, but does so with the same wisdom with which he speaks at press conferences. He is not known to be a gaffe.

Such is the case, that the journals of the heart have decided to leave it impossible. They gave him an affair with the daughter of Estefanía de Mónaco and then another with Miss Francia 2017. But since he neither goes to parties, nor lets himself be seen in public, nor was there anything to feed the rumors, they ended up focusing on other prisoners.

"He is an exemplary boy, he has a sense of responsibility that is surprising for his age," says the director of the heart magazine "Closer", Laurence Pieau, who has no illusions about having the exclusive of his first serious romance because "what will communicate himself "to his more than 20 million followers in the networks.