Gone are the days when players are been signed based on the input, they could add to the team to make the team better while also fighting for valuable trophies. In this age, things have changed greatly as players are being bought for more than sporting reasons only as the game has evolved beyond that. Footballers are being bought this age for global recognition and business purpose now.

Gone are the days when players are been signed based on the input, they could add to the team to make the team better while also fighting for valuable trophies. In this age, things have changed greatly as players are being bought for more than sporting reasons only as the game has evolved beyond that. Footballers are being bought this age for global recognition and business purpose now.

Football clubs all the way out to get players that they may not even use just to further strengthen their hold in a country or continent. Clubs buy players that do not fit into their philosophy at all and yet the clubs see that as good business. Well, they are right as some players have just been bought for just more than their talents but their marketability.

The game is becoming more demanding this age as everything is an avenue to generate funds and as the cost of maintaining the smooth running of a clubs increases (Wages paid to staff and players) so is the way in which clubs have to broaden their scope to generate funds. Funds will always be important in maintaining and running a healthy football club and a lack of it could be catastrophic as it might lead to the winding up of the club.

This year transfer window has further opened people eyes to why some players are been bought as the reasons is not known to many people. The scope of reasoning of many people was not opened to this fact but now, everyone knows this. The transfer of Messi to PSG was the first to create awareness of why some players are been bought in the first place and it's not even for sporting reasons.

Looking critically at Messi impact on a team as big as PSG, what the team needs is just to conquer Europe and with Messi in their team, they have no excuse not to attain that. But let's look at the immediate impact he has brought to a club of PSG stand. The exposure the club has generated and amazed in the last couple of weeks has been shocking as the club has never experienced such in their history.

Their social media presence has grown over 100 per cent its original amount and a new improved sponsorship deal has already been filled by various sponsors and it's currently on their PSG table. The sponsorship deals and all might not really be of importance to a cash-rich club like PSG but the exposure is surely something that even their money can not give them on a platter of gold just as signing Messi did.

While we all are still trying to come to terms with Messi being a PSG player, another bombshell that happened has Ronaldo moved to the theatres of dreams and shattered almost all the records that has been previously created during a transfer market. His transfer fee from Juventus to Man united cost just 12 million but what he brought weighs more than the fee for a player aged 36 years old and will be 37 in five months from now.

Ronaldo number 7 Manchester United jersey broke all clothes sales in less than just 12 hours and all money spent on Ronaldo including both the transfer fee and salary to be paid as already been recovered during that 12 hours alone. All social media pages of Manchester united exploded and of course a fear factor of the team United was back once again.

When Ronaldo was signed, the official website of both Manchester United and Sky Sport crashed and even Twitter had to increase their bandwidth to accommodate Ronaldo tweets as the traffic generated was insane and unbelievable. The power that a player got was all evident and it shows that Ronaldo is going to be a big plus for the team in the same way that the club will benefit from him being in their team too.

However, Messi and Ronaldo are not the first players to have been bought for more than just sporting reasons. A lot of teams has done this in the past and they accomplished the mission they wanted to, but the impact had much as this two living god playing as of this moment (Ronaldo and Messi).

Ibrahimović once had this impact for Manchester united when has signed and he also had the same impact on PSG, but it wasn’t as close to what we have experienced these past few weeks. Football clubs in Countries such as China and Russia once did this and it worked at that time before certain regulations flawed their plans and their aim couldn’t materialize as they have hoped for when setting out their objectives.