Sport, especially soccer, is a strategic product marketing media to global market. Many companies use sport to sell the product indirectly. Hublot is one of many companies that use sport to promote the products. In World Cup 2018, we saw this luxury watch company logo at player substitution board. The company who founded in 1980 started to join soccer in 2006 by became sponsor of Swiss national team. After that, became sponsor of Euro 2008, Word Cup 2019, Euro, 2012, and World Cup 2018.
The idea to join soccer was initiated by Jean-Claude Biver idea, Chairman of Hublot. According to hublot.com, he wanted to know where many potential consumers are. So, World Cup was an answer. In World Cup 2018 event, Russia consumer was very important for Hublot. “Rusia is key market for Hublot”, Ricardo Guadalepa said, CEO Hublot, according to hublot.com
This Swiss company expanded the business by became sponsor of a few popular soccer club. They are Manchester United, Bayern Munich, Ajax Amsterdam, and Paris Saint Germain. Beside big soccer event include World Cup and soccer team, Hublot was also sponsors of another sports event and another sport team. Hublot became sponsor of Formula 1 event in 2010 and FIS Nordic World Ski Championship 2011 which held in Olso. Sport teams beside soccer which has sponsorship by Hublot are Ferrari F1 team for 3 season, 2013, 2014, and 2015, Los Angeles Lakes and Miami Heat
Hublot released product which the product theme related with the team. Such as Formula 1 theme, Ferrari theme, and Red Devil Manchester United theme. For the team fans, that themed watch of course is a favourite.
Now, Hublot is one of many successful companies that use sport in marketing. Now, many people In the world, especially high class person, knows what Hublot is. And also, knows Hublot quality. In next big sport event, the company who will become a sponsor is Samsung, The big South Korean Company is sponsor of Asian Games 2018 which will be held in Indonesia. So, are you interested to wear Hublot?
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