Manchester United are desperately trying to finish in the top four on the Premier League. Because it will secure their future revenue as well as their future players.
Manchester United are determined to finish in the top four at the end of the season because finish the league as one of big four guarantees their place in the Champions League next season.
Modern football is a big industry, not just a sport. Therefore, business calculations become a dominant factor in the decision making of a football club, including Manchester United. As a business entity, Manchester United's main concern is certainly about profit, the interests of shareholders are the top priority.
Therefore, a series of decisions taken by Manchester United's management in these few days can be seen as an effort to maintain their profit. Talking about profit, playing in the Champions League is a significant source of revenue for Manchester United. Playing in the Champions League also makes the club more attractive for star players in the transfer window.
In the last few days, Manchester United has taken several important decisions. Started with sacking Jose Mourinho as the manager as he failed to secure United's position in the top four. Under Mourinho, Manchester United were ranked 6th in the Premier League standings and the possibility is high for them to finish outside the top four as they were already left behind by too many points.
The decision to sack Mourinho was welcomed by the investors, in no time United's stock price increased after the announcement.
The next decision was to appoint interim manager Ole Gunnar Solskjaer and brought back the legendary manager Sir Alex Ferguson to Old Trafford as a consultant for Solskjaer. Fergie who resigned in 2013 and is now 76 years old answered the call to fix his former club. These shows how serious United are to return to the top four and play in the Champions League next season.
Moreover, Solskjaer was promised a bonus of 2 million pounds by United if they qualify for the Champions League next season. Such a huge bonus shows how important the Champions League is for United. MU is expected to lose potential revenue of 40 million pounds from the broadcasting revenue and other contracts if they fail to qualify for the Champions League. No wonder United are willing to give such a huge bonus to Solskjaer.
Actually, there are two ways for United to qualify for the Champions League next season; by finish in the top four in the Premier League or by winning the Champions League this season. But the chance to finish in the top four in the Premier League seems higher than winning the Champions League this season. So, finish in the top four is a must for United.
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