In 1995, the Dallas Cowboys won the Super Bowl for the fifth and last time. The American football team from Texas is for the twelfth consecutive year the number one on the list of richest clubs of the National Football League. Three years ago, the value of the team was estimated at 4 billion dollars, this year rounded the symbolic cape of 5 billion dollars (4.2 billion euros).

According to Forbes, this is by far the richest sports club in the world, for Manchester United (3.5 billion euros), Real Madrid / Barcelona (3.4) and baseball club New York Yankees (3.3). The value of the New England Patriots, with 10 titles the most successful NFL team, was estimated at 3.2 billion euros.

In 23 years no single final has been played, but revenue increased again by 4 percent to 733 million euros. Owner Jerry Jones saw that it was good. The 75-year-old businessman, whose parents operated a supermarket, bought the team in February 1989 for the 'habbekrats' of 118 million euros. A boy's dream, because in the mid-sixties he played American football himself during his study (economics) at the University of Arkansas. To his great desperation he was never punished and he threw himself into business success (insurance, pizza restaurants, oil and gas exploitation ...).

Owner Jerry Jones

A headstrong owner who started the fight at the beginning of the nineties when the three largest television channels wanted to reduce TV rights. Jones was the architect of the monster deal with Fox - at that time a small player in the world of sports contracts - after which the television rights rose to unprecedented levels.

As owner he won three times the Super Bowl (1992, 1993 and 1995), but despite the popularity of his team, the seventy is spewed out by the general public. Even in Texas, his state, where readers of Sports Illustrated once voted him the most hated sporting figure of the year.