We’ve had the opportunity to talk to Lisa Stainfield. She is the Head of AffPapa.com, an intuitive platform that acts as a bridge between operators and affiliates.

Please tell us something more about yourself. How did you get into the affiliate space and were you always focused on the iGaming industry?

Well, this is a relatively new field for me, although I have always been interested in the iGaming industry. There’s just so much to learn, so many topics yet to be uncovered. I think regardless of the industry there are endless opportunities to grow and expand.

You are working in a very interesting niche with Affiliate Builders. Recently we hear statements like: ‘Is it still possible to make money with an affiliate site? Isn’t the market oversaturated?’ How would you answer to that?

I mean, as long as you’re implementing new ideas and keeping the market fresh there will be no problems with whether it’s making money, growing as a business, or developing the field. Just don’t stay stagnant, that would be my advice for any new ventures. There is always enough space for new projects and ideas.

What is the advantage of using Affiliate Builders compared to in house solutions?

There are of course plenty advantages that I could list but better I touch the important ones. The website is built by professionals of the industry taking into account different factors, such as SEO of the website, most common used keywords, speed of the website and all critical points that are MUST in order to get the highest ranking. The only thing that is required to be done by affiliate is to add unique content and constantly update website with fresh news from the industry.

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