Increase your social media followers - How to reach twitter trending - LinkedIn search to increase views - Social media branding
The amount of recent social media engagement I have been seeing pertaining to Scorum is exciting. We are slowly growing a social media reach for Scorum, and I believe it is, and will continue, to be a huge asset.
To be honest, this should have been done at day one, but that discussion is not for today.
The two biggest driving factors of this positive growth have been largely to do with the big efforts by promo.scr, and even more recently, Etson & Scorum Social.
Many of you will remember a post I made a short while ago about marketing on LinkedIn. In it I talked about how to locate the best hashtag to use, and how to focus on building awareness within a given area.
I also implored everyone to like/heart any Scorum content you see come across your social media timelines. The main purpose of arguing for this is because it has a BIG EFFECT on the reach of a given post.
Why do you think every youtuber begs for likes?
Because they matter.
All social media platforms are driven off of algorithms, and those algorithms favor posts with high engagement. This means a post will get displayed higher up in user’s timeliness’ or be recommended to other users if it has high engagement.
All this helps grow our brand awareness.
To prove this, I’ve created this post to show how recent engagement has increased our brand reach on social media.
LinkedIn Numbers
LinkedIn is probably the easiest social media platform to grow our reach on. Compared to twitter and facebook, LinkedIn has far less content posted to it each day.
By the nature of the platform, typical users don’t post drivel and nonsense, this weeds out a lot of competing low-effort content, such a memes and pictures of food.
Less content means it’s easier to push our posts to trending. I would estimate it probably only takes around 10-20 likes/shares to get a post to trend on LinkedIn under certain categories. This is such an easily obtainable goal, yet we have not.
Let’s look at the numbers:
You can see in the first post, which was posted over 3 weeks ago, I received 2 likes. Those 2 likes produced 46 views in users' feeds.
Now we can compare that to a post that appeared only 6 days ago.
Here you can see I received 5 likes and 2 comments. This interaction produced 110 views in users' feeds.
The difference is as clear as day.
With just a few more likes and a couple of comments, my post double it's reach, exposing new people to Scorum.
Also take into account the length of time those posts have been up. In 6 days I doubled the view count on a post that has been up for weeks.
This is why liking/commenting is so important.
Twitter Numbers
Of course, twitter is no different. The same principles apply. However, twitter has such a larger user base that it makes reaching the right audience a bit harder.
In contrast, this also means there is a much larger audience to tap into. Twitter is teeming with so many crypto-enthusiasts who we need to seek out.
Scorum desperately needs a bigger twitter footprint.
Let’s look at the numbers:
Here you can see a post about the Women's World Cup that I shared back in July. You will notice I only received 1 like for this post and it produced 349 views.
Twitter is nice because it shows you more detailed statistics, so you can see that only 1 person actually clicked on the link back to Scorum.
We can compare that to my very next twitter post, only a few days later.
Now we can see that my next post received 6 likes, and as such, produced 787 views.
Those views then translated to 5 different users clicking on the link and going to Scorum.
We Need You
Those numbers should remove all doubt about the importance of getting traction on social media posts. It is as clear as day. Liking Scorum posts will produce more traffic to the site. Period.
I follow many Scorum users on twitter yet see VERY FEW of them like or share anyone else’s posts. It’s beyond frustrating.
Rising water lifts all boats.
Please, do your part to help spread the message on social media. WE need your engagement.
Social Media All-Stars
Over the last month, these are the only 6 Scorum users who interacted with me on twitter and LinkedIn. This list should be MUCH bigger. Let's make it happen.
I would encourage all of you to follow these accounts:
And please, I beg you, I really do, like/heart/comment/share all Scorum content that comes across your timeline. A simple like can have a big effect. So why not?
This post was shared on LinkedIn & Twitter in conjunction with @promo.scr
______________________________________________________________________________________
Comments