This is an innovative version of my original idea for implementing niche communities within the Scorum community.

https://scorum.com/en-us/scorum/@orca/scorum-communities

Tokenizable micro-communities

Each micro-community can become it's own community rather than just being a sub-category found within Scorum. Each micro-community would be able to generate it's own ad-revenue, the custom token would be a utility token that is used to advertise.

I understand that the first thought may be in disagreement with the idea of this, so allow me to go deeper.

Would this take away from Scorum's advertising revenue? No. Scorum's business model is the deciding factor in regards to whether or not the platform is able to succeed long term. The rewards pool must be scalable to match growing popularity, otherwise there will be a bottle-neck limiting success. Once users power-down they will leave the community (as seen with Steemit) because without voting power their ability to earn will be limited. Of course, there will need to be additional reasons to be here besides "content rewards" and there will be. But that does not guarantee user-retention.

Advertisers would still be able to advertise on Scorum, nothing about that would change. These micro-communities would be hidden (searchable) from the platform, the only people who would see them are those who join them, communities would be connected to the users profile page.

Greater scalability to allow for mass adoption. Scorum is limited in it's current form. For example, if one million users joined today, almost none of them would be receiving rewards of any kind beyond what their own upvote offers. Scorum rewards are what makes this platform possible, remove the rewards and you remove the community. The problem lies in scaling the rewards pool and it's a major problem to be solved.

Scorum communities 2.0 makes it easier to retain users by adding additional incentives.

Scorum (parent) Scorum-community (child)

Athletes could build their own community right here on Scorum. Users would be able to join an athletes community and either advertise or post content in it. The more popular the community is, the greater of an impact it will have. Language-focused communities would be a great addition as well. Only approved communities should be allowed, these being communities that are voted for by the Scorum community. Only communities that add value to the platform would be accepted.

Scorum-based internal trading exchange. Custom tokens will need to be trade-able. Scorum would require it's own built-in exchange.

And a new use-case was born! All custom tokens would be paired (only) with SCR tokens.

A portion of the ad-revenue could be distributed to both the Scorum team and SCR token holders, everyone on the platform would benefit from these tokenized communities and the new user would be more motivated (incentivized) to create content.