Have you ever wonder why your post get unnoticed on Scorum, even if idea and content behind it are great? You put lot of effort and time, in researching and writing the post, but somehow does not attract lot of users? You don't get upvoted, you don't get any feedback about your post? If this happening almost every time, then, surely you do something wrong. You got to ask yourself, WHY?
Everybody can write, but only few of them can make a post looks great even if idea and content is not. What is difference between those kind of bloggers and the rest?
The thing is that, you must evolve. You must upgrading your knowledge all the time. You must practice and dedicate yourself.
If you admit yourself that you are not so great writer but willing to become one, than just keep reading and you'll find some great tips that you must apply in order to improve your blogging skills.
Title
A good title have emotional impact, it engage your imagination and hints or highlights the benefit the reader will have from the article. At the same time, a good title should not provide a false image about the content of the article, because you risk to get an outfit reader instead of a satisfied one. You must hit the essence and the point of post content in title. But, be careful to not reveal too much in the title, cause if you do so, user will not read the article and that's why he already get the point of it. It can be very reflective if title is bad, even if content is great and well written.
Cover Picture
Also very important part of your post. Visually engaging cover image combined with great title, increase your chances to be seen in the sea of articles. It must be connected with the title and content, otherwise will be assumed as click bait cover which is going to ruin you. Also as title , it must give the potential reader some clue what is hidden behind it. Be creative, make your own image, or if you don't have photoshop skills, at least you can do is to attach photo source to the photo you choose.
Design and Layout
The first thing that readers notice on your blog is the general layout and design of different elements. Before you go to read the content, the aesthetics of your blog is what they are first for the eye. It is superfluous to say that you need a simple and beautiful layout, without unnecessary elements.
Never, but never, copy other text, photos, or some other type of content. The Internet is actually very small and everything is easy to check and unveil. If you do so, at least attach sources and link to them.
Focus on the photos as much as possible. They are the ones who sell the story. If your photos are quality you will have much more chances to keep the reader and make him return to you again. However, having a good photo does not mean that you should completely ignore the textual part of the post. Through the written word, it is best to achieve the effect of originality and personal stamp, which is very important in recognizing your blog in the sea of others. So, devote yourself to the written word, because it is precisely with this that you will quickly and easily reach the reader and allow him to identify with you.
Note the following good formatting tips:
-Use sub-titles and share posts on smaller paragraphs for better readability.
-Highlight key phrases using bold text.
-Use block quotation when you cite other people.
Intro
This is the hardest part of writing a blog post. This is because the first sentence should be able to reach the reader, and at the same time, give them an idea of what your post will be. You can start with some provocative question or some quote, maybe with some mixture of question and statistic combined. People today have very little time to read and if in the first few sentences they do not understand what is happening there, is a greater chance of quit reading than to be patient until the end. On the other hand, if they initially see that they are interested in post, they will probably read the text or read it immediately or save it for later, to read when they have more time.
Make that every word, phrase, and sentence count
Nothing refuses reader from the blog more than how illiterate his author is. Offer something of your own, something different and unique.
Because the user's attention span decreases day by day, you need to work hard to keep the readers attention from the beginning to the end of your post. To do this, each word, phrase, sentence, even the punctuation mark must add something to your work. A nice trick is to read your work out loud. If you feel like explaining things too slowly, or if you fall asleep listening to your own voice that is terrible!
You may have to change the irrelevant parts. Your work could be felt as "incomplete", in which case you can insert additional information to clarify your thoughts or strengthen your arguments.
Variate length of sentence and paragraph. It's hard to read exclusively long and exclusively short sentences, so mix them up. So your text will be smoother and more effective plus a quick scan of the page will subconsciously make him more interesting when he sees that the paragraphs are not gigantic icebergs of text.
Readers hate bombarding them with jargon. Not only do these words exacerbate the reader's experience, but your blog post also seems pompous and pretentious. Instead of trying to sound "smart," try to sound rational. Use words that best convey your idea and which can be understood.
Conclusion
So you ended up with the introduction and the main part. Now, it's time to write a conclusion, which is as difficult as the introduction. The easiest way out of your dilemma is to sum up all the key points in the conclusion. Then again, it can be boring, because that's exactly what most bloggers do. Instead, you can end up with a provocative question or a call to action, or re-establish your main point and convince your reader that you care about that point.
Thanks for reading my friends and I really hope this was helpful as much as it was to me when I started to write. Just be patient and never stop learning and educate yourself. Key to success is through persistence and faith in your capabilities.
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