We all know about fantasy sports. Today, I will talk about a leading and most famous fantasy sports company in India, The name of that leading and most famous fantasy sports company or platform is Dream11.
Dream11 established in 2012. Nowadays, Dream11 has become famous in India because of having the largest user base. Currently, they have 30 Million+ users. 30 Million+ users can change the face and value of any platform. Now this industry has turned into a million dollar industry.
Here, I will show you how a fantasy sports company which was growing slowly, suddenly hiked with the significant number of users. If we check the company website, they showing statistics. In 2012, the Dream11 platform launched. By the end of 2017, Dream 11 platform has 15 Million+ users. If we talked about today, they have 30 Million+ users. Yet it is the start of September 2018, even not the end of the year. Can you think how a fantasy sports company got 15 Million+ users in 8 months? In 5 years, till 2017, they have only 15 Million+ users. The whole situation of Company has now changed into last 8 months.
According to news till 5th March 2018, 20 Million users have registered on dream11. Within six months, the platform went famous and they got 10 Million+ users in 5 months.
Even I was not aware of this platform, before March 2018. On 5th March 2018, news came that the company has changed their Brand, Ambassador. Harsha Bhogle, a cricket commentator, was the ambassador who replaced by Indian team Ex-skipper and Wicketkeeper batsman MS. Dhoni. MS. Dhoni is the name which is known by every person in India. MS. Dhoni was the skipper who made India world champion two times. Company selected the right person for their platform.
Now we talk about the right time, when the company took that decision. Actually, the decision was taken on 5th, march according to media reports. On 7th April, IPL 2018 was about to start. IPL 2018 runs for 50 days. We always, very eager and curious about any big events. We often starts discussion with our friends previously, even event has not been started yet. This is common for any big event of any sports. News and discussion about that particular events are become viral on media.
The company took the perfect decision at that time and changed their ambassador. That is the time when only one month remains at the start of IPL 2018. At, that time they cover television, youtube, internet via advertisement with Dhoni, about Dream11. They targeted actually right audience at right time. Many of the cricket fans who have no knowledge of this fantasy sports including me are now aware of. Their advertisement run till IPL 2018. Then they closed the advertisement.
Now you should also know that most of the betting in India done during IPL matches. That is the reason behind the rapid success of Dream11.
In the way of success, they face some legal issues. In the last case in the supreme court of India declared as legal.
Dream11 partnership and Foreign connections-
Hero Caribbean Premier league and Dream11 did partnership for becoming their official fantasy cricket partner.
Hero Indian super league official fantasy partner is also Dream11.
They have also partnered with the US National Basketball Association and launch fantasy platform.
How Scorum will become the best in the world.
Users of socrum from different countries should share the opportunities on Scorum which are available in their country.
Users should share their experience with their friends, colleagues, and relatives.
If any users, who are youtube or social media influencer then he should promote Scorum.
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