Advertising around the arms of Arsenal players in the 2018/2019 season is controversial. This is an advertisement that says "VISIT RWANDA." Rwanda, a country located in Africa, paid 30 million pounds for the advertisement. Not only the first team, but also the U-23 team and the women's team's uniform.
The reason for the controversy is whether Rwanda, known as the world's poorest country, can afford to advertise for tens of millions of pounds. Rwanda is one of the poorest countries in the world by various institutions such as the World Bank. Rwanda receives emergency aid money from all over the world every year.
Emmanuel Hategeka, CEO of Rwanda Development Organization, explained the controversy. Hategeka appeared on the radio program 'Rwanda Beyonced the Headline.' According to Hategeka's description, the first person to offer the advertisement was Arsenal, not Rwanda. But I think we can do something together. What would be good? What do you think of our promotion?'"
Hategeka said, apart from receiving aid, Rwanda's focus on development is tourism, and advertising is a sensible way to promote. Tourism is Rwanda's biggest source of foreign exchange. Tourism goods that save the natural environment such as tracking and safari are popular. Rwanda aims to grow from about 100 million U.S. dollars in 2017 to 200 million dollars by 2024.
"Please leave the title of the controversial, noisy, and provocative article and look at the ad "Come to Rwanda." The ad is our biggest campaign to promote the tourism industry in Rwanda. There is a strategy to grow the industry by 2024."
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