HYPE is proud to announce that Top 50 member AWE Sport has secured a deal that will see them collaborating with Top Ten Agency, the company with exclusive image management rights of Sofia Goggia, Gold Medal winner in Downhill Alpine Skiing at the Olympic Games in Korea and winner of the Downhill World Cup.

Romy Gai, co-founder and CEO of AWE Sport UK will be responsible for giving an international structure to the marketing activities connected with Sofia, thanks to its important experience in sports (his career began in winter sports), sparking the interest of foreign companies and institutions.

AWE Sport International is an international sports marketing agency providing both investors and right holders with a wide range of services and a high level of expertise. With over 20 years of experience in the industry, AWE Sport is among the market leaders in the sponsorship activation and sport production arena.

Based in London, with offices in Turin and Monaco and collaborations in Saudi Arabia, Eastern Europe and China, the team has already started working to develop specific communications projects aimed at boosting Sofia's image.

“Sofia is an extraordinary person and athlete and her merit goes well beyond her sports results and marketing figures, which are already remarkable. In AWE Sport UK, we immediately felt a passion for her and for this challenge, and we are sure that our future together will be a wonderful story to tell and to remember”, says Romy Gai.

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