The brand was founded by James Jebbia. He is a fashion designer. The first Supreme store opened on Lafayette Street in downtown Manhattan in April 1994. It was designed with skaters in mind with a unique design for the store layout: by arranging the clothes around the perimeter of the store, a large central space permitted skaters with backpacks to skate into the store and still feel comfortable. In 2004, a second location was opened on North Fairfax Ave in Los Angeles, California, which is nearly double the size of the original New York City store and features an indoor skate bowl. Other locations include Paris Opening in March 2016, London Opening in September 2011. The additional locations emulate the original Lafayette Street store's design. Supreme stocks its own clothing label, as well as other skateboard brands such as Vans, Nike SB, Spitfire, Thrasher and Girl Distribution Company, among others.