Maybe the names of players or former soccer athletes are quite common in esports, like Mesult Ozil who formed the FIFA19 team, or Arbeloa that funded the LoL team from Spain, Origen. But apparently interest in esports does not only come from athletes. The reason is, Scooter Braun, who is a manager of famous artists with Drake, joined 100 Thieves.
Drake and Braun themselves joined as co-owners of 100 Thieves. They have carried out series A funding, which includes team development, product / merchandise manufacturing and market review which ended on October 23, 2018.
Braun himself is a successful manager overshadow artists such as Justin Bieber and Ariana Grande. The owner and former Call of Duty player, Matthew "Nadeshot" Haag commented on the collaboration.
"It's fun to see esports becoming a cultural phenomenon in 2018. I have dedicated 10 years of my life to the development of sports and their ecosystems. And I proudly introduce Drake and Scooter to join as partners to help 100 Thieves head to the next level. "Our top priority is to win the world championship, but our ambition is far from being a competitive realm," Haag said on the official website of 100 Thieves.
Drake himself is a figure of musician who attracted attention after his collaboration with Tyler "Ninja" Blevins in streaming Twitch. The presence of these 2 people can bring as many as 600,000 spectators, which is a very large amount for the Fortnite game.
But it is inversely proportional to 100 Thieves which can be said to be stagnant. They have not been able to perform well in the League of Legends division, and also the crisis that had colored CS: GO division.
And Gilbert, as the owner of the Cleveland Cavaliers and Quicken Loans has injected millions of dollars in 2017 for 100 Thieves. As a result, the team returned to the realm of League of Legends after a long hiatus. But for now the 100 Thieves team only focuses on selling apprels.
Then, the presence of Drake and Scooter is expected to support the popularity of 100 Thieves. At least they will get attention, and become a milestone to re-establish the esports ecosystem in 100 Thieves to be more competitive.
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