[source](http://money.cnn.com/2018/09/03/news/companies/colin-kaepernick-nike-just-do-it/index.html/

Nike has put its’ foot down as a business and decided to cut off 50% of Its customers (maybe a little less). All of those who love the flag, served in armed forces, republicans, conservatives, troop supporters, Nike haters, you name it (it doesn’t matter) 50% of the clientele of Nike disagrees with this.

Disclaimer: I don’t give a flying fuck about all of the issues. I don’t care if your black, white, purple, green, blue, it doesn’t matter to me. I am a moderate who tries to make money both ways in markets, and I am expecting a gap down in the morning where I would look to buy into some support.

I do not understand this from a business perspective. All businesses should stay out of this political bullshit because all it is going to do is hurt your company. This is not a good decision for Nike and I expect a major trend to be tested here in the 70-75 area. Depending on how the earnings are next 2 quarters will determine the direction of the company.