The 15 NBA players who sold more jerseys this season: Curry was dethroned from the lead
15. Jayson Tatum (Boston Celtics) 14. Damian Lillard (Portland Trail Blazers) 13. Luka Doncic (Dallas Mavericks) 12. Paul George (Oklahoma City Thunder) 11. Dwyane Wade (Miami Heat) 10. Jimmy Butler (Philadelphia 76ers) 9. Ben Simmons (Philadelphia 76ers) 8. Kevin Durant (Golden State Warriors) 7. Russell Westbrook (Oklahoma City Thunder) 6. James Harden (Houston Rockets) 5. Joel Embiid (Philadelphia 76ers) 4. Kyrie Irving (Boston Celtics) 3. Giannis Antetokounmpo (Milwaukee Bucks) 2. Stephen Curry (Golden State Warriors) 1- LeBron James (Los Angeles Lakers) Stephen Curry was the leader in sales of jerseys, but this year was Lebron James (Lakers) the most popular.